Inspired by the millions of people involved in electronics beyond just engineers and scientists – and the opportunities for the future!
Everyone is new to the things they don’t yet know.
With a deep industry research background in Electrostatic Discharge (ESD) Protection, founder Jeffrey C. Dunnihoo regularly shares newly developed scientific principles with engineers, manufacturing technicians, and quality managers. These professionals are already highly skilled in their own particular fields, but there's always more to learn.
That is why Pragma Media focuses on bridging knowledge gaps, whether teaching ESD mitigation to a quantum computing engineer or explaining the basics of thermodynamics to a young child.
If you can't explain something to a first-year student, then you haven't really understood it.
Pragma Media’s edtech children’s books address this intimidation barrier in the teaching of technology by helping kids (and their parents and teachers) learn what’s under the hood in their high-tech laptops, tablets and smartphones. By sparking an interest in how things work, we can inspire the next generation of technologists while ensuring an independent and innovative future.
SOIC and Friends author, Jeffrey Dunnihoo
Jeffrey C. Dunnihoo is an electrical engineer with over 30 years of experience in semiconductor and system development. A young computer nerd in the early days of 8-bit home-brew computers and Fortran mainframes, Jeff has been awarded over a dozen patents and co-authored research papers and the “System Level ESD Co-Design” textbook.
Through SOIC & Friends, he hopes to help children discover their own passion for the “nuts and volts” within their toys and tablets – not just play with them – but experience the adventure of what goes on inside.
Jeff is from Texas. He’s a rancher, a classic car nut, writer of software and fiction (never at the same time), builder, sculptor, inventor, and most of all – a husband and dad.
The original series artist, Simona Ceccarelli
Simona M. Ceccarelli has never donned an ESD suite, but did wear a lab coat for many years. As a professional artist, she now mixes colors instead of chemicals, but her love of science and technology often leads her to projects that stride both art and science.
Simona lives in Switzerland, where she illustrates books and other products for children, raises some of her own, and tries to keep the sense of wonder forever alive.